The business case for video,

growing every day...

• Online video ads increase purchase by 97% and brand association by 137% (unruly)

• Purchasers who view online videos are 85% more likely to buy than those that do not (Internet retailer)

• Landing pages with video have up to 800% more conversion than the same page without video (Funnelscience)

• Video promotion is 6x more effective than online ads (atlas)

• Videos are shared 1200% more times than links and text combined (simply measured)

• 92% of mobile video viewers share with others (invodo)

• 65% of senior executives have visited a website after watching a video (forbes)

• Online video production will account for 1/3 odf all online advertising budgets within five years (borrell)

• 76% of marketers plan to add video to their sites; a higher priority than twitter, FB or Blogs (social media examiner)

• Online video users are expected to double to 1.5bn in 2016

• Youtube gets more than 1bn uniques – every month

But…

• Only 24% of national brands are using online video